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You will learn how to market, sell and promote your
business numerous ways from a
marketing and woodworking professional that has taken the mystery out of the
marketing. You will also be taught how to take advantage of FREE Publicity
and how to formulate a successful marketing plan.
There are so many ways to market your products.
Below are just a few ways that we will show you the "inside secrets" to
selling your Unique, Award Winning
Adirondack Furniture.
 Sales Rep
They are great, they do all the selling for a few percentage points.
And today, with so many people looking for work, it's so easy to find
sales representatives.
Get
the inside secrets to getting the best representatives.
On your web site we have included a section on
"Become
a Distributor". What a great way to sell your products. Have
someone else do the selling for 10% to 20%. We'll design all of the
promotional material for you; brochures, distributors business cards,
contracts, etc. All you have to do is print them out on your
computer.
Craft Fairs
Are a popular way to sell your
furniture. I would recommend that you go to a few fairs locally, as a
customer, and pay attention to what types of products are being offered, and
more importantly, what items are actually selling. We'll give you the
inside information on Craft Fairs. If you are not interested in
selling at the craft fairs, go to some craft fairs and ask some crafters
that are already there if they would be interested in becoming one of your
Distributors.
Crafters Malls
One of the newest and fastest growing
business in the craft world. In case your aren't familiar with this
concept, a crafter's mall is usually a vary large building, with aisle after
aisle of individual booths. How they operate is fairly simple.
You rent a booth by the month, you stock and decorate our own booth, but you
don't have to work in the booth. Customers are free to roam about the
whole mall, selecting items from any booth. They then take all the
items they want to purchase to the checkout, just like a regular
store. We'll give you the inside scoop for this type of marketing.
Consignment Shops
What a great way to sell your product and get full retail price. Get
the inside secrets to maximizing your profits.
Retailers
Craft shops, Gallery Stores, Gift shops, Furniture Stores, Antique Stores,
and don't forget the Garden Stores and Fishing Stores. We'll give you
the Do's and the Don'ts Selling tips needed to sell your work.
Catalog Companies
You will be given a copy of Jack Briscoe's book; "Secrets to Marketing Your
Products to Catalog Companies". In it you will find out why you only
get 3 seconds for your presentation. Find out the professional way to
submit your product for review to catalog companies. One frequent
question that Jack always gets is: What if I submit my product, they except
it, and now they expect to receive 500 chairs from me in four weeks?
First of all, if your going to have a problem, this is a great one to have.
But, there is a very easy solution to this problem that Jack talks about in
his book.
The Internet
We design your web site and get it up and running on the internet.
All of your products that you buy from us are shown. Your web site will have from 7 to 19 pages, depending on if you
order the Bronze, Silver or Gold Woodworking Program. Each page
will have your company name, address and phone number on it. We will do a SEO - Search Engine Optimization on your web site and submit
it to all of the major search engines. We will pay for the Registration
and Hosting of your web site from one to three years, depending on what
program you buy.
Distributors
On your new web site that we design, you can offer details about high
commissions for your distributors. It's so easy to sell our products.
In most cases, all it takes is just one look at our
unique, award winning furniture designs like the Wine
Barrel Adirondack Chair & Footrest or the Butterfly Adirondack Chair &
Footrest. This can be
difficult for companies and their products breaking into a market that's
already flooded with other similar products. Not with our genuinely
unique and attractive Adirondack Chairs. We'll
show you how to find the Distributors and how to
motivate them to carry your line. We'll set you up with
everything you need: business cards, brochures, contracts, etc.
Craiglist
Marketing
Craigslist is perfect for small business owners. We'll show
you how to test your Craigslist campaigns and give you the inside secrets.
And did you know that Craiglist is FREE. That's right, FREE! Don't you
just love it, FREE Advertising.
Brochures, Post Cards, Business Cards,
etc.
We design promotional material with your business name, address, internet
address and phone number on them. All you have to do is print them out on your
computer.
FREE
Advertising - Press Kits, Press Releases, Direct Mail Campaign, Etc.
We design and put together a marketing campaigns customized for you and your
products with your name, address, phone number and web site listed on
everything.
Wholesale Trade Shows
When your ready for the big time, the large trade shows give you easy
access to thousands of buyers. Talking to them gives invaluable guidance
for what sells. Before signing up, attend one or two and don't be
discouraged by the number of competing exhibitors. The more products
you see similar to yours, the greater the likelihood of your success, because
their presence indicates an existing demand. Remember your offering Unique,
Proprietary, Award Winning
Adirondack Furniture. We'll discuss this at length and give you the
Do's and the Don'ts about the Trade shows.
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